If you have a company profile on the twitter page then you have to come up with a cool twitter background page that represents your business. Your profile page is the one which represent your company and a simple and plain page will not lead you to success. A well designed twitter background will appeal the users and so this way you will be able to show your tweets
The basic purpose for twitter backgrounds from business point of view is to create fusion between personal and business interests which means your page should be unique and must be designed keeping sales in mind. Changes you have to make are changing your sidebar from default and design of your own choice. Change the icons and logos those represent your company and implement the designs you want to do.
When you want to follow someone with the same interests and the followers also follow you back then you have to set cool twitter background on your profile. As the number of followers increases you are able to find more friends and if you think from business point of view then the more the people or friends you add the more chances you have to make more sales. When you have large number of friends you are able to send your tweets or show your products to more people this way you will generate more revenue.