In the daily life you will come across many people talking about the internet marketing. They will try to convince you that internet marketing is the most beneficial way to sell out your products. Some of them will suggest you to consult a SEM Company to promote your product. A common person thinks what this company will do, how they will help us in increasing our sales?
The answer is simple the SEM Company (Search Engine Marketing Company) charge you for assuring that your products will appear in Search Engine Result Pages(SERPs). Now what is the part of search engine in internet marketing? You can say 80% because will not type your lengthy URL every time in the browser. He will go to search engine and will type the product name. The search engine will show the description of several similar products and the customer will select one of them. Now SEM Company will assures you every time customer type similar product name your site appears first.
The SEM Company works in this way
- On page optimization
- Off page optimization
- Paid Ads
- Directory Submission
Three of them are part of SEO practices while the Paid Ads may be new to you. Many search engines like Google, Yahoo e.t.c offer you to run your product campaigns. You will pay them and they make your product Ads appear on different Search Result Pages, by clicking the Ad the customer will be directed to your site automatically. The campaigns may be of PPC (Pay per Click) or CPC (Cost per Click). This what for the company charges you, and the promotion over internet will cost you lesser than in street but will attract more customers.